I’m not really sure what people were expecting this ad to people. Based on my very empirical study this ad was expected to be the hippest, coolest, most ultimate
It was mildly entertaining, but only since it relies two of the most famous faces in the world (t-minus 10 years ago of course). The premise is a play on BillG’s well-known…thriftiness…. And has some shout-outs to those nerds who have been paying attention. In terms of Seinfeld, its roughly the Visa ads, except without Superman.
I think the real surprise of it all is the lack of heavy branding or slogans. Spanning the entire minute and thirty seconds of commercial the word Microsoft was mentioned once, in passing, by Seinfeld. Then there is the slogan “The future. Delicious.” Followed by the Windows logo. No Microsoft logo, no mentions of the word Windows, or dare I say…
I’m sure pundits are savagely pounding at their keyboards about this one, “$300 million for this!” or “that’s going to beat Apple?!” Stop it. Please. Just, stop it. First, I’m very sure that this is the first of many (random guess says 5) commercials to come out of this campaign. Second, like I have said you will not see direct shots at Apple. Why? By “competing” with Apple, Microsoft would be admitting that they are on their level. Believe what you will, Microsoft won’t be admitting that any time soon.