Why Bing?

At D7 today Steve Ballmer announced that Microsoft is going to be releasing a new search engine called Bing!. Apparently when asked why the name Bing! Ballmer gave a few pretty generic reasons like its short, easy to say, and works globally. Sure, thats all good and nice, but that really doesn't explain why they picked that name.

Had you asked me I would have said, "Because Bing! is the sound you make when you know that answer to the question, and thats exactly what Bing! does."


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